WHY SHOULD ORGANIZATIONS CARE ABOUT HURRICANE RISK?
Significant portions of the United States are at risk for the effects of tropical storms and hurricanes. It is important that organizations throughout the country, including associations, businesses, and community groups, understand the risks and potential impacts and prepare accordingly. The Ready Business Program for Hurricane and the Preparedness and Mitigation Project Plan allow users to take action to protect employees, protect customers, and help ensure business continuity.
Following these steps in the Ready Business Program as a part of your overall business continuity planning will help protect assets (people, property, operations); sustain the capability to provide goods and services to customers and/or supply chain; maintain cash flow; preserve competitive advantage and reputation; and provide the ability to meet legal, regulatory, financial, and contractual obligations.
Experts estimate that 75 percent of businesses without continuity planning will fail within three years of a disaster. The Ready Business Program offers information to complete continuity planning, including resources from the Federal Emergency Management Agency (FEMA)
Business Continuity Plan website.
